Have you chosen the location for your new dental practice establish?
Choosing the city where you want to live and work can have a huge impact in your life. Within that city you need to choose a location that has a high footfall so that there is greater opportunity for walk-ins.
Understand and Clarify Your Vision
1.Who is your target client?
As a dentist you will of course treat a wide variety of patients, but so will every other dentist in the city. Marketing yourself as a 'general dentist' will result in you being invisible. You will not have a unique selling point. In addition you need to have a target client, some sort of specialization. Patients who come to you for that specialization will hopefully tell their friends about a wonderful new dentist they have found. They will not mention the generalization and will consequently help you develop your general business. This should be an important consideration for your dental practice establish.
2.What is your long term vision?
In the past, opening the doors of your new dental practice was all that you had to do. These days a dentist will need to be a businessman as well As a businessman you need to set goals. Marketing experts suggest that in order to succeed you need to see a 15% growth year on year. Successful dental practices will spend between 3% to 6% of their revenue each year to achieve that growth.
3.What are your limitations?
Each state will have a dental practice act which defines the scope of practice of any dental practice defining what a dentist can or cannot do. Within the state this is fairly standard and your limitations under this scope of practice will be very much the same as your neighboring dentist. However, levels of training in certain procedures will affect the actual scope of practice for each dentist. If one has 5,000 hours of training in a particular discipline then his/her scope of practice will be that much wider than the dentist without that supplemental training. As a dentist it is essential to know your limitations and not market yourself in an area in which you are not adequately trained.
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